It might not be the most technologically sophisticated digital camera in the world, but it looks like it is because of its resemblance to the old Rolleis of yore which were the ONLY cameras to use as far as portrait photographers were concerned.

The stars of yesteryear, Liz Taylor, Marilyn, Audrey Hepburn, Natalie Wood and almost all other names you recognise, would have definitely had their picture taken by an old Rollei without doubt.

Now you can walk around town with the camera at your waist, looking down onto its square viewfinder. This camera takes only square pictures, nothing else, and although a great format for protraits, you might find yourself wishing for more conventional formats in some situations.

With only 2 megapixels, this is on the low-end of the scale as far as image quality is concerned, so it's not for the accomplished photographer or one who is serious about the pictures they take.

This camera is unrivalled though as a fashion accessory to accompany your LV purse or your Hermes scarf. Check one out at your neighbourhood camera store soon.